Genesis is a new luxury brand that was created in 2015 as Hyundai's upscale spinoff. It ambitiously aims to battle the likes of BMW, Lexus, and Mercedes-Benz. The larger G80 and G90 sedans are too anonymous to truly enter the big leagues, but they do offer good value compared with those German luxury sedans. The newer, compact G70, on the other hand, is a hugely impressive sports sedan that provides sharp handling and outstanding value. New luxury SUVs will join the Genesis family soon, including the GV70 and GV80, and rumors persist about a flagship coupe.
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